What is your franchise fee?

To secure your territory, the STRONG franchise fee is $50,000. To learn more, once you submit your interest form, you will be provided with the Investor Prospectus.

What are your royalty and marketing fees?

The royalty fee is 8% of monthly revenue and the marketing fee is 2% of monthly revenue.

What is the initial start up cost?

The initial setup cost range is $150,000 - $200,000 along with initial investment of the Rowformers & Bikeformers which are $6,325 USD each + freight and $6825 USD each + freight respectively. Therefore the initial investment range is $250,000 - $600,000.

How do I apply for a STRONG franchise?

Just submit your interest form on this page and we’ll send you some initial information including the Investor Prospectus and a booking link to schedule a time to start the discovery process.

What support will I receive from HQ?

You will receive extensive training and ongoing support from the minute you sign your agreement and reserve your territory to fit out, presale, launch and ongoing business. Our comprehensive onboarding process will set you up with all the resources and tools you need to launch successfully and each team will provide ongoing support across performance, programming and marketing.

OWN A STRONG

Pilates. Strength. Cardio. Bring the world’s first hybrid workout to your community.

As seen in

Loading form…

Down for more?
Own a STRONG

Launched in Australia in 2019, STRONG Pilates is a high-intensity, low-impact workout that combines Pilates-inspired strength training with cardio on the Rowformer or Bikeformer, delivering a hybrid workout on equipment exclusive to STRONG.

Opening the first Canada studio in January 2024, STRONG has 10+ open studios and more opening across Edmonton, Calgary, Port Moody, Royal Bay New Westminster, Kitsilano, Squamish, Barrie, The Junction, Burlington and beyond.

124+ studios. 14 countries. One global experience that is down for more. Always.

124

Studios

Countries

2019

Founded

A CATEGORY OF ONE.

There’s fitness, and there’s STRONG. We built the first workout to fuse strength training, Pilates, and cardio into one 45-minute session. No competitor has it. That’s not a tagline, it’s a business advantage. When you own a STRONG studio, you’re building STRONG humans and a connected community that can’t be compared to anything else.

Members pressing dumbbells overhead in a full class

SUBSTANCE, NOT HYPE.

We didn’t chase a trend and slap a logo on it. Founders Michael Ramsey and Mark Armstrong saw a gap in the fitness industry for a long term, sustainable, safe, low impact model which led them to our unique concept. Every movement in our programming is backed by real training science and real results. Same goes for the business behind it. Site selection, studio design, marketing, performance, member acquisition & retention, academy-trained instructors — it’s all been tested, refined, and handed to you ready to run.

Empty STRONG studio with rows of Rowformers

BUILT FOR PROGRESSION, NOT PERFECTION, BUT ALWAYS INNOVATING.

Fitness never stands still, and neither do we. It’s a fast moving industry and that works for us because innovation is at our core. Our programming evolves. Our technology advances. Our systems get sharper. Our support doesn’t stop at your studio opening — it keeps going as you grow.

A MODEL BUILT TO PERFORM.

Proven demand. STRONG Humans keep coming back for a workout they can't get anywhere else.

Streamlined operations. From studio fit-out to class programming, to marketing & performance support, we've done the hard work so you can focus on running your business.

Academy-trained instructors. Every trainer is certified through the STRONG Academy, consistent quality, every class, every studio.

Marketing that works. Global brand, local execution. You get the brand equity, the assets, the strategy, and the community behind you.

Real support, always on. Franchisee relationships aren't transactional. We're in it with you. Your success is our success.

Members in a STRONG studio lobby by the lockers

COMMUNITY THAT COMPOUNDS.

STRONG isn’t just a workout — it’s a community. A genuine one. Members lift each other up in class, instructors are in your corner, and that same energy carries into our franchise network. You’re not opening a studio alone. You’re joining owners who trade notes, share learnings, and push each other forward.

Down for more? Let’s chat.

You’re not just opening a boutique fitness studio. You’re building a business inside a genuinely one-of-a-kind category — with the systems, support, and brand power to back you up.

FIND OUT MORE

STRONG Pilates studio entrance and front desk

The support was amazing. They helped me every step of the way, from the idea to the opening, and ongoing support. It's a supportive atmosphere with the other franchisees and HQ. The innovation, the tech, they're constantly thinking through ‘how can we do better?’ - I have the dream job.

CHRISTINA

STRONG PILATES THE BEACH · TORONTO

ENQUIRE NOW

*This website and its content are for informational purposes only and are neither an offer to sell nor a solicitation to buy a franchise. Nor is this information directed to the residents of any particular state or jurisdiction. Certain states regulate the offer and sale of franchises and, if you reside in any such state, we will not offer or sell you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements. Regardless of what state you reside in, an offering can only be made after you have received a franchise disclosure document. In addition, several countries regulate the offer and sale of franchises.